Friday , June 18 2021

Samsung's next phone folds like a book



Flip phone, we barely know.

Samsung Electronics presented a look at a future phone that unfolds as a book to reveal a 7.3-inch screen inside. Part of the phone with a pocket lid, a compressed part, is the most An interesting idea that I saw during the design of the smartphone.

You have to see it to believe it and, unfortunately, we only get a joke. We think of a smartphone screen as a rigid piece of glass limited by the size of the device. But the Samsung Infinity Flex Display folds, unfolds and refills to pack in a smaller shape.

This origami screen is intended for a great phone release, but Samsung has not offered a name, price or a chronology other than 2019. The Korean electronics giant has shown the new display technology at its annual San Francisco developer conference with hope to cut creators of applications to create experiences that take advantage of.

In an interview, CEO of the Samsung mobile division, DJ Koh, told me that the folding phone is not a trick. "In terms of productivity, always a bigger screen is better," he said. "If we make a much larger screen than the Note, it will become a tablet. So why do not we think about bending? We started from this simple idea three or four years ago."


In its conference for developers in San Francisco, Samsung has shown this computer generated representation of its touch screen smartphone design. (Samsung)

Folded, the device has a front screen. When opened, the interior screen looks flat, with little suggestion of a fold, to show a panoramic version of any application previously executed on the front.

How did the screen break up? Koh said that Samsung had flexible OLED displays for years, but they looked after the crystal. The inside screen of the folding phone uses a transparent polymer composite material that can withstand open or close at least 300,000 times. We will have to see how it is used in the real world.

It's time for something new on phones. Samsung helped create the great phone trend that has become the standard with devices such as the Apple XS Max iPhone. But in the entire industry, smartphone designs have been more about incremental improvements than new bold ideas – and The consumers, surprisingly, have waited more and more to update.

The Chinese telecommunications giant Huawei also feared that it is running on a bent phone that could replace a computer.

What are we going to do with that big screen? Koh has some ideas, like playing games, watching video and multitasking with up to three open applications, but realizes that Samsung needs software and user experience so that the new type of phone is useful before it goes on sale. "We can not make it happen through ours," he said.

Samsung also sought help from Google, whose Android software enhances the phone and will need to adjust to take advantage of it. "There are many challenges that we need to overcome together," Koh said.

The collaborative approach also makes Samsung different from Apple, which usually keeps the new technologies unfinished in containers. "It's a blank screen so we believe something together," said Justin Denison, senior vice president of Samsung Electronics America.


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