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The steps of Spotify for the crowded Indian market



Spotify, the world's most popular pay-TV service, launched in India on Tuesday. Photo: (AP Photo / Patrick Semansky, archive)

INTERNATIONAL: Spotify, the world's most popular pay-TV service, launched in India on Tuesday, enters a price-sensitive marketplace of well-funded local players such as JioSaavn and Apple Music.

The Swedish company said it will offer a free version of the transmission application that will be published, along with a premium version without addition that will cost 119 Rupees Indian ($ 1.67) per month.

The same plans in the United States start at $ 9.99, $ 11.37 in France, and $ 13.30 in the UK. Indian users can also opt for Spotify Premium for one day for 18 cents.

Spotify is coming late to broadcast to India. Apple Inc. launched in 2015, followed by Google Play Music from Alphabet Inc in 2017 and Prime Music from Amazon.com Inc last year.

With more than 400 million smartphone users, the market is potentially huge. About 96 percent of consumers in India and China listen to licensed music, according to a report from the International Federation of the Phonographic Industry, an organization that represents the interests of the record industry worldwide.

Major global technology players, however, had to work hard to gain a market share in the country, whose population of 1,300 million ranks around 120 in terms of annual revenue.

Home rivals like JioSaavn, owned by Reliance Industries; Wynk Music, owned by Bharti Airtel; and Gaana, financed by Tencent Holdings, is already well established and prices are low.

According to the media, Gaana leads the Indian transmission market with more than 80 million monthly users. Spotify has 207 million users worldwide and 96 million subscribers.

In January, Spotify announced a partnership with the largest T-Series record in India, giving it access to a catalog of more than 160,000 songs.

Reuters


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