BMW and MINI reach new record levels with a percentage of almost 40 percent in the premium segment, once again producing more than 1.2 million engines in the Steyr engine factory.
On Thursday, BMW CEOs provided information on the financial data of 2018 at a press conference: Christian Morawa, CEO of BMW Austria GmbH and Christoph Schröder, CEO of BMW Motoren GmbH, explained that the BMW group consolidated sales of more than 6,600 Millions of Euros "is still clearly one of the most successful companies and billing in Austria." With its commitment in the fields of research and development, production and sales, the BMW Group has strengthened Austria's economic position. Sales of vehicles and the production of engines have again reached a very high level in the last year.
Vehicle sales: market leadership in the premium segment has expanded to a new record
With a market share of almost 40 percent in the premium segment, in 2018 the BMW Group increased its market leadership in Austria to a new record. With 911 million euros, the sales company BMW Austria GmbH obtained the second best sales result in its history, explains Morawa. According to Morawa and Schröder, the BMW brand stood at the highest in the domestic premium segment in 2018 with around 18,600 newly registered vehicles. "We currently offer a likely variety of innovative vehicles in all the relevant segments, BMW, MINI and BMW Motorrad brands are among the strongest in the entire automotive industry, with a network of highly professional commercial partners and more than 5,400 employees. I am convinced of We will be well prepared for 2019 too, "said Christian Morawa.
BMW Group Motor Factory in Steyr / Upper Austria with the third best result in the company's history
With more than 1.2 million manufactured engines, around every second BMW group car delivered worldwide has a "heart" of Austria. In 2018, the third best result of the production in the history of the company of 40 years was achieved. 80 percent of all the basic components of the BMW Group engines came in Steyr in 2018. In addition to the development of internal combustion engines, more than 700 employees also worked on the construction of complex components of electronic mobility in the Development Center of the Diesel Engine . "We know that the future continues to be challenging, we have the best possible position, we have a high degree of flexibility, we have the right products and above all the right people to work. We continue investing and investing a lot in the business situation BMW Group is also a success for Austria ", Christoph Schröder is optimistic in the coming years.
Outlook 2019 – model of offensive and strategic decisions
The model offensive will continue consistently: with BMW X7 and BMW 8 Series Grand Coupé, the BMW Group will present two models of the luxury class, the new BMW 3 Series is to continue the success story. Strategically, the focus will continue on electrification, autonomous driving and mobility services. Here, the BMW Group will demonstrate its technological leadership.
All the figures and data about the 2018 BMW exercise can be found here. The photos of the BMW Group press conference can be found in our gallery. (RB)