The expansion of Xiaomi in Europe continues at an accelerated rate and the Chinese smartphone maker announced plans to open its first store in London, Techcrunch said.
The company is known for the development of quality smartphones at affordable prices and now sells its devices in Spain, Italy and France.
It's official, Xiaomi finally came to the United Kingdom. We bring our flagship # Mi8Pro who had his world debut outside of Great China. Other announced products include Xiaomi Band 3, our popular popular fitness band, as well as My Electric Scooter. pic.twitter.com/YlOBysFBgM
– Wang Xiang (@ XiangW_) November 8, 2018
He also came to the United Kingdom, where Xiaomi introduced the smartphone Mi 8 Pro and revealed that he will open his store at Westfield Shopping Center in London on November 18.
The store is similar to Apple's iconic shopping centers and will display a range of products not sold in the UK.
Xiaomi Mi 8 Pro
In addition to Mi 8 Pro, the company also introduced other interesting products such as the Redmi 6A budget model, the Xiaomi Band 3 device and the 400-lb electric scooter. They will be sold in the online store of Mi.com and in other online stores, including Amazon.
For now, Xiaomi is not growing in the US. UU. Where it sells only some accessories, but the European market is a sign of a new phase in its international expansion, beyond the borders of Asia.
Although the Chinese company claims to be present in "more than 70 countries and regions of the world," much of its success is due to sales in China, India and Asia.
The Chinese giant opens its first store in Turkey
The installation is located in a large shopping center that offers more than 160 products of the company
But CEO Lei Jun publicly announced its goal to start selling smartphones Xiaomi in the United States from the beginning of 2019.
Still, even with a limited focus, Xiaomi said it had delivered a record of 100 million units in 2018. The company earned a $ 2.1 billion profit in the first quarter as a public company after its debut on the Hong Kong Stock Exchange . However, their shares do not work well and are currently listed below the initial public offering price.