Can you solve a problem with brochures?
Mayor Ed Holder summed up a basic vision to increase the number of jobs in London: what an expert says is a good effort but that lacks specific details – which so far consists of a push to cover tens of thousands of mailboxes in the whole city with a brilliant booklet just work.
Holder took the wraps of his work group from London Jobs Now at a Friday press conference, leading homeowners to the need to help 68,000 Londoners who do not work, but are not counted on a type of unemployment that is close to low.
"The labor problem in London is hurting our unemployed and our businesses. Damage affects everyone. This damage has to stop," said Holder at Diamond Aircraft in eastern London, one of the local plants looking for workers.
Holder indicated 9,000 vacancies: a figure provided by Statistics Canada in a vacancy report for 2018 for London and now it has passed 11,000, saying "there is a job for almost every Londoner who is ready to work."
His statement classed Don Kerr, a demographer at King's University, who previously noted the number of jobs in arrears in London, despite a low unemployment rate.
"This statement is too much," he said. "Some jobs are difficult to cover and there are certainly 9,000 jobs in our city for people without highly specialized training … I think that, to a certain extent, the mayor is ignoring the real obstacles that people face in terms of finding jobs – without having the education and skills to find a job. "
The announcement of the headline was great in slogans, but with few details, including how it plans to fulfill a promise to link 13,000 people of active age with vacant jobs in the city – a deep echo of the commitment of former mayor Joe 2010 of Fontana to attract 10,000 New jobs London during his tenure.
But, nevertheless, the experts praised the creation of the task force – it was announced in the first address of the city of the novice mayor in January – saying that Holder is fulfilling an important role in drawing attention to those numbers.
"Overall, I think it's a good initiative. It's not too specific," said Kerr.
The 68,000 Londoners of active age who did not work and did not even look at the end of 2018 are among the highest rates of any comparable city in Ontario. The rate of Londoners aged 15 to 64 years old that were not employed was almost 10 points higher than that of Kitchener-Waterloo by the end of 2018. They did not capture the five percent unemployment rate in London and could include a stay. Parents at home, early retirees or those who can not work physically.
So, Holder really looks for those 50,000 brochures to fill the gap?
The mayor says that there is more to the solution: a communication strategy to help people who have not been reached so far, the interview and job search training for those who lack these skills, and a database that keeps a record of employers will open positions. He could not give more information about those tactics.
"In a way that's extremely easy. But we never tried the difficult problem of how to approach non-London employees. Hidden unemployment is a monstrous number and dragged our community," he said after his speech.
Pressured to get examples of these techniques to solve the problem, Holder said: "This is part of what we charge the task group."
Experts like Kerr and retired professor at Waterloo University, Peter Woolstencroft, said the group should first seek out educational institutions in London and address the bleeding of post-secondary students who flee from the city after graduating.
Representatives of Fanshawe College and Western University are part of the work group. Peter White, the Western public relations director, said after Holder's announcement that there is an urgent need to make Western graduates aware of local businesses and anxious London employees.
"It's not just matching people with jobs – which is very important – but does this community become attractive?" Said Woolstencroft.
"I see many new news come out of our universities and colleges and they are increasingly more," added Kitchener-Waterloo. "This community is on the verge of a great boom".
Woolstencroft described the holder's role as something intermediary.
"This should have been done for a long time … being proactive is a necessary condition. The city has to show a good leadership. They are at the center of all the intersecting arches. They should take advantage of the problem and bring people to They realize the problem, "Woolstencroft said.
This could include pumping for the next week's job fair, where London Economic Development Corp. It will carry out companies with more than 2,000 open jobs at different levels of skill: from retail to banking for teaching to the production of concerts at the Orial Agriplex Fair.
Diamond Aircraft will be one of them. The company has 100 job offers.
Kapil Lakhotia, head of the LEDC, said that the work fair and the task group are pieces of a bigger puzzle.
"Although there is no single magic, all these approaches are good attempts to continue building that bridge so entrepreneurs have access to the employees they need," he said.
"We need to implement all the tools that we possibly can not only ensure that Londoners take advantage of the great economic conditions that we see right now, but also open the doors to newcomers who are choosing to reach Canada."
LONDON WORKS NOW: WHO IS ON BOARD?
- London Economic Development Corporation
- London Chamber of Commerce
- City of London
- Western University
- Fanshawe College
- Council of manufacturing of the London region
- Knighthunter, a company that serves as speakers and job seekers