Moroccans consume an average of 59 liters of milk per year (2014 figures), an important amount but still below the international standard recommended by the World Health Organization (WHO). According to the HCP, the average national consumption is 11 points less than what it recommends to WHO. The difference in consumption is also marked. Urban dwellers consume almost twice as much milk and milk as rural people, although production is mainly in rural areas. In addition, it observes HCP, more than 50% of the consumption of dairy products has affected fresh milk, including pasteurized milk, 16% milk and 14% cheese.
As for milk powder, it is little consumed, or 0.7 liters per inhabitant per year. On average, the cost of dairy products and milk per capita per year increased by 1% per year, from DH 366.5 in 2007 to DH 390.3 in 2014.