"Hey! Have you taken a flu vaccine? It is recommended that everyone be 65. Contact your doctor and read more at www.fhi.no. Regards, State Council Åse Michaelsen."
This SMS is sent this week to everyone from 65 to 80 years old. However, people who did not open for digital communication with the authorities will not get it.
– People over 65 are at greater risk of suffering a serious flu. For this reason, we have gathered a brief reminder sent to more than 500,000 people between the ages of 65 and 80, "says Kjersti Rydland, senior adviser of the Department of Influence of the Norwegian Public Health Institute (FHI), to NRK.
– What do you know about the effect of such challenges?
"In international studies, we see that this is a measure that has a good effect. We have no figures from Norway on the matter, but this is certainly something they do in other countries.
He also believes that there will be a more personal appeal when the message comes from the Minister of the Elderly, who was outside the department.
– It can be a lot to win
More than 900,000 Norwegians are over 65. According to FHI, far less than half of them are vaccinated against influenza.
"Last year there was a vaccination coverage of about 34 percent in this group, from 65 to 80. We would prefer to have coverage above 75 percent," says Rydland.
At the same time, they are seeing more and more vaccinations from year to year.
Even the individual
"With this text message from the Minister of Public Health, we hope that older people can take the vaccine to protect themselves from severe flu diseases," says Karoline Bragstad, director of the Department of the Public Health Institute on her website.
In addition, it is up to the individual to take the vaccine or not.
"For many healthy elderly people, it may not be necessary to take a vaccine, but the flu can weaken health and make it dependent on healthcare for a long time after infection. Consequently, there can be a lot to get out of the vaccine in time before it begins the season, of Bragstad.
Rydland adds that he has a good time if he wants to vaccinate this year.
"There is little flu now, so you have to spend a few weeks before it hurts. We do not expect more flu by December.