Excited about the arrival to the United Kingdom, Xiaomi decided to make a promotion that, honestly, was like a shot in the foot.
It decided to launch a promotional action where local consumers could acquire the Mi 8 Lite for a minimum of 1 euro (R $ 5). Of course, they did not lack enthusiasm. It turns out that the lack of transparency of this event was more negative than positive for the marketing of the brand.
This was because a detail was missing: only three units would be sold at that price. Then there was a spare stock, which put the incredible number of two more units of the smartphone up to the air …
Of course, there is a lack of criticism of the company's social networks, marking the beginning of relations with the British market.
In the end, Xiaomi decided that the buyers would be designed. All those who tried have had the opportunity to take one of the five products, according to a system randomly chosen by the lucky ones.
In spite of the gaffe, the operations of the company go well: in India, where it has already surpassed Samsung in the intermediate business, it has reached a new record of sales. At the same time, it speeds up the launch of MIUI 10 for its smartphones programmed to receive it.
Remember, My 8 Lite was officially launched in September, as a simpler version of the company's current flagship, but with Snapdragon 660.
And you, what do you think of this promotional action of the company? Tell us in the comments!