In a weird move, Apple's giant reduces iPhone prices in several countries. It's the second time in the last 12 years when Apple is returning to such strategies. Revenues from iPhone sales dropped by no less than 15 percent, down from $ 52 billion.
The market share of China is the highest, with revenues of little more than 13,000 million dollars, in almost a third.
The company's chief, Tim Cook, noted that the strength of the US dollar, in line with the decline in other currencies, has made the iPhone more expensive in some countries.
That's why Apple has announced that it will analyze this phenomenon and reduce prices for some countries, especially for China and Turkey where the national currency has fallen sharply compared to the US dollar.
So Apple is counting on these markets to freeze the prices of the new iPhone at the exchange rate last year, hoping to increase iPhone sales in those areas. The advantage of the company is that all other products and services increased by 19%, exceeding 10 billion dollars.
In total, the amount of Apple's active devices globally reached 1,400 million units, of which 900 million are just the iPhone.