Saturday , April 17 2021

Healthify Me announces Curated Online Foods Marketplace, EatBetter

Healthify has announced bold plans that cover product, technology and global expansion in its annual event Ignite; which will serve as anchors for its growth in the coming years. The company announced the expansion of its platform with the launch of its edible online food market, EatBetter.

He also announced his international ambitions, with an incursion Southeast Asia. HealthifyMe also announced that it has raised $ 6 million as an extension of its $ 12 million Series B round to earlier this year's existing investments and InnoVen Capital (an entity with Temasek support) to fund new initiatives.

The company presented significant product and technology updates, starting with Ria, her healthcare assistant AI that she can not only hear and read, but also see food, menus and even phone screens with image recognition technology run by AI .

EatBetter – The food meals market of Healthify Me

Healthify announces the launch of its online market – "EatBetter" that specializes in 100% healthy and healthy products. This marks the expansion of the HealthifyMe platform beyond the nutrition and training services. The market offers an extensive catalog of products commissioned by the elite nutritionist team of HealthifyMe and intends to pay users through their weight loss and fitness travel.

The product line includes health bars, breakfast cereals, biscuits, toasted snacks, drinks, natural protein supplements, super seeds, dried fruits and raisin mixtures, at prices between Rs. 70 e Rs. 500 The market now has 500 SKUs and the company plans to expand this to more than 1000 in the next 12 months.

Tushar Vashisht, co-founder and CEO, Healthify said: "EatBetter marks our expansion in a completely new but extremely relevant category: food. More than 8 million users in more than 200 cities record their food intake in our application, making us the largest repository of eating habits and nutritional requirements of the Indians. With EatBetter deeply integrated with the rest of our product, we can smoothly guide the consumer to make the right choices on a daily basis, helping them maintain health. "

International Expansion – Launch in Southeast Asia

Healthify announces its expansion in international markets, extending its footprint to Southeast Asia. The company has already launched its services in Malaysia. Singapore, Indonesia and the Middle East continue in the next two quarters.

The company has built a library of more than 900 local foods in Southeast Asia with protein, fiber, carbohydrate and precise calorie mapping. HealthifyMe also hired a team of local trainers and nutritionists who would develop personalized diet and fitness plans for their Southeast Asian users.

Earlier this year, the company launched its health consulting services for the Indian diaspora that lives all over the world with a specific focus on the MEA and in North American geographies.

"We have always seen ourselves as a global product company and we have built our application in line with the global standards of quality and excellence. More than 10% of our 8 million user bases, 10% of our trainers and 20% of our revenues globals are already coming from international giants.

Our raid in Southeast Asia is an effort to offer a highly localized and curatorial experience to the users there, offering the same level of depth in the field of food library, coaching quality and technological support that our Indian users enjoy. We are overwhelmed with the reception we receive in the country. We will soon enter more markets ", added Tushar.

Ria 2.0 and "self-learning" diet plans

Healthify I introduced the new avatar of Ria, the intelligent artificial company fueled by the virtual nutritionist. Ria 2.0 now can not only listen and read, but also see and identify healthy and unhealthy foods from menu cards, phone screens and whole foods.

The company announced the launch of smart diet plans (from R $ 299 per month) that would be fueled by Ria. These plans would be the first completely automated and questioned diet plans in the world. It would represent the first instance of technology that fully manages the health and human aptitude needs of the human being when designing a personalized diet and fitness plan.

These plans were constructed from the apprentices obtained from the 3.5 Lakhs meals designed by HealthifyMe trainers for their users from the beginning that take into account preferences of the user's taste, the nuances of local cuisine, the goals of loss of weight and medical conditions.

Ria's intelligence comes from the 200 million food records made by HealthifyMe users over the years. Now you can access through Alexa devices and you can understand more than 5 languages. Ria is the first call port for more than 35% of clients nowadays, even when they have the option to speak with a human trainer.

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