Ford predicts that two key things will be the sponsorship and "sharing of rides" in the leap of autonomous vehicles. How Ford imagined all this? It's an idea where Ford's freight tax fleet leads to sponsored cities or distributes packages of companies that offer such services. Ford announces all these services for the year 2021, but we can see with autonomous vehicles and years that forecasts are often too optimistic.
At a demonstration event on Wednesday, where you are Ford It presented the progress in the development of autonomous vehicles, the car maker said that their autonomous vehicles could be cheaper than today's "walk-away" services if they were used at night and day and were equipped with interactive ads. Ford is also convinced that Waymom is not far behind, which promised a commercially autonomous taxi service later this year, and Ford is comparable to GM, which is providing similar services for the following year.
"If you wanted to send 100 cars next year to join a business history, you could easily do it," trust Sherif Marakby, Chief Executive Officer Freelance Ford vehicles: a type of subconscious of a giant manufacturer, responsible for developing the most advanced technology of autonomous vehicles and services. "Regardless of everything, we are still bikers and we are always talking about mass production. We are talking about tens of thousands of vehicles, which of course must bring benefits. That is the main difference between us and others who think otherwise, but with everything, "added Marakby.
In Ford, they believe that a successful service of autonomous vehicles will not only be able to survive with autonomous quality cars. Ford therefore develops software for fleet management, vehicle loading, tracking, etc. As we can see, it is a set of digital solutions, customer service and subscribers. As we have already mentioned, Ford is a "car" and commercial sponsorship lawyer. Marakby said: "Many companies are already excited about the idea and are definitely ready to put their content on vehicles and, of course, pay."
At the event, Ford introduced the concept of ideas and scenarios in which passengers could carry out "car" food purchases that companies would deliver directly to the vehicle. This could, among other things, stop at certain points where passengers could choose snacks and beverages. The car would adapt its proposals, which is in line with the idea of Ford that wants to build true relationships with passengers.
What proofs have they shown?
In Miami, Ford offered, among other things, the first public driving vehicles driven by Argo AI, a "start-up" company, founded by veterans of Google and Uber, who worked with autonomous programs for both companies. Ford became the majority owner of Arg in 2017, where he invested a billion dollars. Ford tested the autonomous vehicles of Argov for delivery. It has reached the number of 1,000 photographs of Domino and Postmate packages in Miami. Despite the fact that we are talking about autonomous vehicles, the security controller was still seated at the wheel. This week, Ford announced a similar partnership with Walmart. Ford predicts that the market of autonomous vehicles will grow to 330 million dollars by 2026.
In addition to all this, Ford introduced the Uber-style smartphone application. With the application, users will call autonomous cars from Ford Fusion and, in recent tests, security drivers are still seated at the wheel. In the event, there were mainly journalists of motorists who could prove in their own way how to handle in an autonomous vehicle. They were driving in Ford models mentioned above in downtown Miami, most of which reported an excellent user experience.
MIT Technology Review journalists received three different trips, which found that cars were safe and very compatible with other road users. On the way, they found many pedestrians, some aggressive drivers and truck drivers. The vehicle should not be able to display a "human" unit, as Ford called it, which relates to the behavior of the vehicle at the pedestrian crossings, and that the autonomous vehicles can not yet drive the reverse and read traffic signs.
The Ford title objective will not include existing Fusion vehicles, but completely new autonomous vehicles that are currently under development. The car will be designed to adapt to the passenger or transport of "cargo" or the delivery of food. There will be no steering wheel, brakes or other components in this car, all of which we are accustomed to with the classic cars.
Argo's chief executive, Bryan Salesky, told MIT Technology Review that the vehicle will use lidar, radar and camera sensors. "Our vehicles will definitely be ready for the year 2021 when Ford plans a large fleet of freestanding vehicles," said Salesky.
Ford, as a car maker, is already diversifying beyond its traditional business environment and car sales model. CarriageThe Ford microcredit company acquired in 2016 offers "first and last mile" services to business entities and local communities with their vans. For example, Ford bought Spin, which offers special electric scooters in some cities and universities in the United States.
As we can see, Ford from the classic merchant and car maker moves in different directions and autonomous driving is probably one of the most important. Until the year 2021, Ford has a lot of work to do, but we see that they are on the right track, which is confirmed by the statements of partners and companies that do everything possible by Ford. By turning these companies into other commercial segments, they become more competitive, so the quality of services and products is still required.