The middle classes are full of hidden drinkers who are putting themselves at risk and the richest people are more likely to drink during the week than their counterparts less well.
Reports by MARY NAYLOR.
Seven pints per week may not seem like a lot, but it is the maximum recommended by the Chief Medical Officer.
Ideally, it would not drink anything because there is no safe amount to drink, but if you like it, the board should not exceed seven pints or one and a half bottles of wine per week.
Normally, when the financial impact of poor health is raised, the finger points to disadvantaged families, but with regard to alcohol, middle classes are forcing cancer, heart disease, liver failure, brain damage and dementia.
The tallest are the people most likely to drink beyond the recommendations of 14 copies per week.
More than a third of men in wealthier households outgrow regularly and more than twice as much as women in these homes compare to those of the poorest households.
Alcohol is costing the Great Manchester of £ 1,300 million through social assistance, health problems, delinquency and lost business days, says the Great Manchester Combined Authority (GMCA).
In Bolton, there are more than 3,750 alcohol-dependent adults, almost two percent of the city's population.
A quarter of adults in Bolton are drinking more than 14 recommended units and, in 2016, about 100 people died as a result of a state related to alcohol.
The member of the executive board of the Bolton Board for Adult Health and Social Care, Cllr Debbie Newall, said: "Alcohol-related harm is causing severe pressure on our local services and represents a major threat to the health of individuals and the community in general ".
GMCA is launching The Big Alcohol Conversation in an attempt to tackle public drinking and brainstorm ideas to improve health and well-being.
As part of the project, there will be a bus ride that will be presented on Saturday in Victoria's Bolton Square.
Cllr Newall said: "The great event of Saturday's alcohol conversation at Victoria Square is your chance to help us understand the full scale of the problem and develop a plan to solve it."
The roadshow calendar, which will visit 20 locations in Greater Manchester, coincides with the figures published by VoucherCodes.co.uk.
His survey of more than 2,000 people found that 19 percent of people admitted that they would drink more during the winter months because they were bored and the average person in the Northwest would spend almost £ 200 in drink this season.
Greater Manchester mayor Andy Burnham said: "Greater Manchester is an amazing place to live and visit, with a vibrant nightlife and a strong sense of togetherness.
"Nobody is saying that people should not enjoy a drink, but it is also true that alcohol abuse is causing more damage to people and communities than is often recognized.
"I am inviting residents and businesses to join our Big Alcohol conversation as we seek to minimize alcohol harm."
The project analyzes the attitudes of drinking and the figures found that there is a big difference in the way parents think they drink and the way their children see drinking.
When investigated, 90 percent of parents felt it was their responsibility to give a good example of their consumption, although only half of children say that drinking from their parents provides a positive model. The Institute of Alcohol Studies has discovered that adult babies can cause feelings of shame, anxiety, fear and poor emotional health among children. More than 15,000 children in Greater Manchester live with alcohol-dependent adults.
The Big Alcohol conversation is also looking to drink from the public in bars and clubs.
An additional 150 employees from Drinkaware have been added to promote a positive environment and help those who may be vulnerable after drinking a lot.
Sacha Lord, the Greater Manchester Night Economist advisor and co-founder of the Warehouse and Parklife Project, said: "The responsibility of alcohol misconduct is often placed on the doors of pubs and clubs and many of our newest visitors. There is a tendency Growing up of many of our younger clients drinking more responsibly. The first step is to talk to people. That's why I am supporting Big Alcohol Conversation and asking my industry partners to support it too. "